High performance, All-Weather boot brand, Original Muck Boot Company, partnered with AUDIENCEX to create a display campaign that would capture the interests of online shoppers.


Goal

The campaign objective was to expand awareness for the Muck Boot brand and e-commerce site, drive 2:1 ROAS, and significantly increase online sales for women’s and children’s winter boots.


Strategy

AUDIENCEX created a mobile and display campaign targeted toward shoppers who had previously searched for boots or navigated to competitor sites. The ads linked back to the Original Muck Boot Company’s website with a featured pair of boots, further pushing potential customers down the purchase funnel.


Results

The campaign delivered 3:1 ROAS (100% over goal), and was responsible for 20% of all e-commerce orders through its run. 3:1 ROAS (100% over goal), and was responsible for 20% of all e-commerce orders through its run

3:1

ROAS

100%

Over Goal for ROAS

0.3%

Overall CTR

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