Denny’s partnered with AUDIENCEX to put together a campaign targeted toward males aged 25-54 who showed interest in Denny’s and/or its competitors in the few months prior to the campaign launch.
Brand Awareness Lift
Above Industry Benchmarks
Services:Programmatic Display, Search and Social
AUDIENCEX was tasked with growing brand awareness, and building general engagement for Denny’s, across its social channels and website. We drive in-target impressions among males 25-54, reaching dining consumers in a highly competitive market.
AUDIENCEX developed dynamic display and mobile ads that proved to be particularly eye-catching for the target demographic. During the 3-month flight, the display ads were accompanied by search ads on Google and social ads on Facebook, in order to create brand recognition across multiple platforms.
The campaign drove a 33% lift in brand awareness and consistently outperformed industry benchmarks by 60%.
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