For this children’s brand that’s been around for decades, we developed a fun social tone to engage with young, modern moms to foster brand loyalty, source feedback, and become part of the family.
1.25M
FB Likes
50M
Users Targeted
800K
Engagement
Client:
Garanimals
Vertical:
Retail
Services:
Social
Goal
Garanimals partnered with aX with the goal of capturing customer feedback on social media, shifting the primary social media objective from audience growth to building engagement with customers.
Strategy
We developed a social presence showcasing product, customer service, and sales, which has helped support Garanimals growth in becoming Walmart’s #1 brand. For this children’s brand, we developed a fun social tone to engage with young, modern moms to foster brand loyalty, source feedback, and become part of the family.
We crafted a series of unique content strands to foster and grow engagement with the brand. Creative and paid strategy is continuously monitored and tested to stay abreast of social media trends.
Results
Our approach has helped the brand build a positive community ranging from expecting parents to elder brand advocates that share their own memories with Garanimals. Today, Garanimals has over 1.5 million Facebook followers and 58 thousand followers on Instagram. We have had over 150,000 conversations with moms who are looking to buy or have already bought Garanimals, and have learned what they like – quality, affordability, and durability.
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