Display / Social / High Impact Mobile

Family Tree DNA

Family Tree DNA is the world leader in DNA testing for ancestry and genealogy. Discover your family history with our wide range of tests including autosomal, Y-DNA and mtDNA products.

This multi-channel display, social, and native campaign was aimed at building brand awareness, generating a high ROAS and reaching adults across the U.S. market who showed an interest in ancestry, were adopted, or had previously visited the Family Tree DNA website.