Warner Bros
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Goal

Warner Brothers wanted to drive awareness around the pre-release and opening weekend of their feature film, The Judge, starring Robert Downey Jr. and Robert Duvall.

Tactics

We micro-targeted Robert Downey Jr. fan base through display and pre-roll; and utilized premium whitelists to reach a highly qualified audience, both within and also outside the retargeting group.

Results

We achieved consistently high 85% video completion rates – with high traffic on superior sites – and at a rate that is 10% higher than industry standards. The film opened on over 3,000 screens in the US with a worldwide gross of $83M.

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