Garrett MacDonald has over two decades of experience in B2B sales leadership and provides a respected industry voice on the convergence of entertainment, retail, and finance with deep expertise in advertising technology. Before joining AUDIENCEX, Garrett served as Chief Commercial Officer for a streaming video data platform that enabled the advertising ecosystem to transact on the topic of content among online video and CTV. Garrett has held executive sales leadership positions at Kochava, Airpush, StrikeAd, and American Express in addition to advising several other top AdTech and MarTech platforms. Throughout his career, Garrett has been instrumental in creating and deploying some of the industry’s most transformational technology solutions around contextual targeting, real-time bidding, predictive algorithmic optimizations, identity and addressability, and omni-channel measurement. His primary focus has been to help agencies and brands deliver better omni-channel experiences, while extracting impactful value from their advertising investments. He received his Bachelor of Arts at the University of California, Santa Barbara where he also played NCAA Division 1 men’s volleyball and now resides in San Clemente, CA.