CHANNELS
Engaging Native
Accelerate the consideration phase of the customer journey with highly targeted & contextually relevant native ads. Access high-quality native inventory from 12+ leading DSPs, leveraging sophisticated targeting capabilities to ensure your content appears when and where your audience is most likely to engage.
Our programmatic native solution combines the contextual format of native advertising with precise, audience-specific targeting to generate awareness for your brand. Native advertising has proven to deliver higher levels of engagement, brand lift, and viewability by blending into the content format of the pages on which they appear.
Benefits of Native Advertising
- Engage with your audience across screens and devices
- Generate higher brand engagement
- Achieve upper-funnel goals with in-content targeting
Best Practices for Programmatic Native Advertising
By definition, native advertising refers to content in an online publication that resembles the publication’s editorial content, but is paid for by an advertiser. The goal is ultimately to promote the advertiser’s product, without blatantly showing a banner ad advertising that product or service. But how can you be successful with programmatic native advertising?
Our campaign strategists have created a guide to identify some best practices to help you implement successful native ad campaigns to build their brand and reach the people that matter most.