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SOLUTIONS

Data-Powered Innovation to Drive Guaranteed Performance

AUDIENCEX has redefined the media buying model with our cutting-edge Guaranteed Performance solution. By combining advanced machine learning, statistical modeling, and efficiency-driven insights, we offer fixed CPA guarantees that mitigate risk and deliver predictable, measurable results.
AUDIENCEX has redefined the media buying model with our cutting-edge Guaranteed Performance solution. By combining advanced machine learning, statistical modeling, and efficiency-driven insights, we offer fixed CPA guarantees that mitigate risk and deliver predictable, measurable results.

Our Proven Process

Every step designed to drive measurable success

01

Introduction

We understand your business needs and analyze your historical performance data to establish baselines.

02

Analysis

Our team evaluates your data for measurability, predictability, and stability using advanced modeling techniques.

03

Proposal

We present a customized plan with actionable insights and guaranteed CPA terms tailored to your business objectives.

04

Execution

We launch campaigns, continuously optimize for margin improvement, and conduct quarterly reviews to refine strategies.

THE BENEFITS

What We Offer

Incorporating programmatic advertising into your digital marketing strategy can help you reach larger audiences with precise targeting, leading to more growth and increased ROI.
Guaranteed CPA Performance

We take the risk by offering fixed CPAs, ensuring predictable ROI for your marketing investments.

Data-Driven Insights

Our advanced modeling identifies optimal channel mix, seasonal opportunities, and elasticity trends to maximize results.

Comprehensive Support

End-to-end execution, from model creation to ongoing campaign optimization by our experienced team.

OUR MODELING APPROACH

Data-Driven Modeling for Guaranteed Success

We’ve developed a sophisticated modeling ecosystem that transforms raw data into actionable performance guarantees. Our approach combines multiple analytical methodologies with real-world media expertise to deliver unprecedented accuracy in performance forecasting.

Model Development Process

An end-to-end framework for guaranteed performance and reduced risk.

Data Structuring & Integration

We begin by integrating your CRM and media performance data in a unified timeline, creating a comprehensive view of customer interactions across channels. This foundation allows us to identify critical conversion patterns and attribution touchpoints that traditional analytics often miss.

Multi-Model Methodology

Rather than relying on a single analytical approach, we deploy a suite of complementary models:
Bayesian Probability Models:
These adaptive frameworks continuously refine predictions based on emerging data, allowing for real-time optimization.
ARIMA Time Series Analysis:
By detecting complex temporal patterns, we accurately forecast performance across different timeframes and seasonal variations.
Regression Analysis:
Our advanced regression models identify the precise relationship between media investments and business outcomes, quantifying the impact of each variable.

Hero Model Selection

After running multiple modeling scenarios, we identify the “Hero Model” that demonstrates the highest accuracy and lowest standard error for your specific business. This becomes the foundation for your guaranteed performance terms.

Key Metrics
We Track​

Driving Smarter Decisions with Data

01

Predicted CPA

Projected cost per acquisition based on proposed campaigns.

03

Media Contribution

Percentage of conversions directly attributable to media spend.

05

Optimization Guidance

Efficiency frontier analysis for scaling campaigns effectively.

02

Accuracy

Percentage alignment of predictions with historical data.

04

Standard Error

Variability of outcomes to ensure predictable results.

The Results

01.

Optimized Margin & Reduced Risk:
Fixed CPA set at a stable level tied to expected outcomes.

02.

Guided Optimizations:

Strategic scaling to balance cost and performance.

SCHEDULE A DEMO

Are You Ready for the Power of X?

GET IN TOUCH

Are You Ready for

the Power of X?

GET IN TOUCH

CAPABILITIES

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