COMPANY
People
Meet the People Driving
Our Success
At AUDIENCEX, we’re more than experienced — we’re invested. Our leadership averages 6.2 years with the company, and our overall median employee tenure is 3.6 years — both well above industry norms. This reflects a culture built on trust, collaboration, and long-term commitment. Just as important, we’re relentlessly forward-looking — embracing innovation and driving what’s next in performance marketing. Get to know the people shaping the future of our industry.
Leadership
Jason Wulfosn
CEO and Co-Founder
Technology entrepreneur, investor and growth strategist with 25+ years of experience building and scaling businesses. As CEO and Co-Founder of AUDIENCEX, Jason has led its growth into a global performance marketing and technology company. He is also an active investor, adviser, speaker and educator, supporting leaders on growth, innovation and go-to-market strategy.
Guy Smith
Outside General Counsel
Seasoned legal executive with extensive experience across corporate, commercial, media and technology matters. Guy advises AUDIENCEX on strategic growth, partnerships, governance and complex commercial opportunities, providing experienced counsel as the company continues to scale in the U.S. and internationally.
Price Arana
EVP, Strategic Brand Partnerships
Entrepreneur and award-winning creative leader with decades of experience building brands across luxury, hospitality, travel and lifestyle. Price has worked with St. Regis Hotels & Resorts, JSX, Rolex, Kodak and other leading global brands, combining creative vision, brand strategy and commercial leadership to build meaningful consumer connections and drive growth.
Tom Westrum
EVP, Brand Marketing
Brand and marketing leader with extensive agency experience, including senior roles at Dentsu and AKQA. Tom has spent his career helping global brands define their positioning, connect with culture and consumers, and translate strategy into impactful marketing. At AUDIENCEX, he leads brand strategy and market positioning.
Max Yang
VP, Programmatic & Ad Operations
15+ year ad tech and programmatic leader with extensive experience across media platforms, data, measurement and campaign operations. Prior to AUDIENCEX, Max held leadership roles at Nexstar, overseeing programmatic operations across more than 100 local markets. He now leads programmatic execution and operational innovation across the company.
Brittany Wray
VP, Analytics & Product
10+ years of experience across ad tech, analytics and product, including six years at Videology working at the intersection of digital and linear television. Since joining AUDIENCEX in 2018, Brittany has played a central role in advancing the company’s data, analytics, measurement and AI-powered technology products.
Alvaro Fajardo
VP, User Experience & Design
15+ years of experience spanning digital design, UX and creative technology, including work with Goodway Group. Alvaro’s expertise covers brand design, UI/UX, motion, dynamic creative optimization, prototyping and front-end development, connecting creativity and technology to build digital experiences designed to drive performance.
Tony Foley
VP, Client Services
Experienced client services and digital marketing leader with a track record managing integrated campaigns and strategic relationships for major brands including Hard Rock and Honeywell. Tony leads Client Services at AUDIENCEX, focused on strategic partnership, exceptional execution and translating increasingly sophisticated marketing capabilities into measurable client growth.
Kelsey Harkins
Director, Search & Social
17+ years of experience in performance marketing, including roles at Goodway Group, with expertise spanning paid search, paid social, audience strategy and campaign optimization. Kelsey has worked across leading agency environments and Meta-certified programs, applying platform expertise and performance intelligence to drive measurable growth for AUDIENCEX clients.
Ilda Meshi
Director, Strategic Solutions
Nearly a decade of experience across strategy, media and integrated marketing, including roles at Omnicom and Publicis. Ilda combines major agency experience with audience intelligence, media strategy and performance thinking to develop integrated solutions that help brands identify growth opportunities and turn them into actionable marketing strategies.