COMPANY
People
Meet the People Driving
Our Success
At AUDIENCEX, we’re more than experienced — we’re invested. Our leadership averages 6.2 years with the company, and our overall median employee tenure is 3.6 years — both well above industry norms. This reflects a culture built on trust, collaboration, and long-term commitment. Just as important, we’re relentlessly forward-looking — embracing innovation and driving what’s next in performance marketing. Get to know the people shaping the future of our industry.
Leadership
Jason Wulfosn
CEO and Co-Founder
A 25+ year entrepreneur across media, technology and advertising, Jason has built and scaled multiple companies and developed campaigns for brands including Disney, Sony, Toyota and Honda. A Cambridge and USC Film School graduate, he co-founded AUDIENCEX in 2014.
Guy Smith
Outside General Counsel
Guy provides strategic legal counsel to AUDIENCEX, bringing deep experience across corporate, commercial and governance matters while helping the company navigate growth, partnerships and an increasingly complex technology landscape.
Price Arana
EVP, Strategic Brand Partnerships
An entrepreneur and award-winning creative leader, Price has spent decades building brands across luxury, hospitality, travel and lifestyle, working with leading global names including St. Regis Hotels & Resorts, Rolex, JSX and Kodak. She brings a distinctive combination of creative and commercial leadership.
Tom Westrum
EVP, Brand Marketing
Tom brings deep agency and brand-building experience from leading global networks including Dentsu and AKQA. He combines strategy, creative and digital innovation to help ambitious brands connect more meaningfully with consumers and translate modern marketing into measurable growth.
Max Yang
VP, Programmatic & Ad Operations
A 15+ year ad tech and operations leader, Max previously led programmatic operations across Nexstar’s 100+ local markets. He brings deep expertise across media platforms, data and measurement and now leads programmatic execution and operational innovation at AUDIENCEX.
Brittany Wray
VP, Analytics & Product
Brittany brings more than a decade of ad tech and platform experience, including six years at Videology across digital and linear TV. Since joining AUDIENCEX in 2018, she has helped drive the company’s evolution across analytics, proprietary technology and AI-powered products.
Alvaro Fajardo
VP, User Experience & Design
With 15+ years across UX, digital design and creative technology, Alvaro brings together brand, UI/UX, motion, DCO and development to create digital experiences where creativity, technology and performance work together.
Tony Foley
VP, Client Services
Tony brings extensive experience across digital marketing, strategy and client leadership, including work with major global brands such as Hard Rock and Honeywell. At AUDIENCEX, he leads Client Services with a focus on strategic partnership, exceptional execution and measurable growth.
Kelsey Harkins
Director, Search & Social
A digital marketing leader with 17+ years of experience, Kelsey brings deep expertise across paid search, paid social and performance media, including experience within Goodway Group’s Meta-certified media organization. She leads search and social performance across AUDIENCEX.
Ilda Meshi
Director, Strategic Solutions
Ilda brings nearly a decade of strategy and media experience, including roles within two of the world’s largest agency networks, Omnicom and Publicis. She combines deep agency expertise with audience intelligence, media strategy and performance thinking to develop integrated growth strategies for leading brands.