Wisk, a leading cleaning brand partnered with AUDIENCEX to grow its customer base and build brand loyalty amongst consumers across the U.S.
164%
Over CTA Goal
3M +
Impressions Generated
17%
Increase in site Traffic
Client:
Wisk
Vertical:
Retail
Services:
Programmatic Display
Goal
Using a mix of offline and online data and behavioral cues, Wisk’s campaign aimed to grow awareness and build trust amongst the current customers of its key competitors, driving them to switch to Wisk products.
Strategy
Using Wisk’s dynamic display and mobile creative, AUDIENCEX put together a programmatic advertising campaign targeted to 25-49 year olds who visited competitor and retailer websites to make laundry purchases in the few months prior to campaign launch.
Results
This campaign made AUDIENCEX the #1 Nielson Online Campaign Ratings study partner on the target audience of 25-49 year-olds and hit a CTR that was 164% over Wisk’s initial goal.
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