AUDIENCEX helped the US Army boost awareness of key enlistment initiatives via a highly impactful CTV campaign.
200K
Video Completions in 3 Months
98%
Video Completion Rate (20% Over Benchmark)
3%
Under Budget for CPCV
Client:
U.S. Army
Vertical:
Government and Non-Profit
Services:
Programmatic Display, Video
Goal
The US Army’s goal was to increase awareness of the benefits of enlisting by highlighting its STEM career paths, scholarship opportunities, and overall health and wellness to young adults exhibiting an interest in these areas.
Strategy
To reach the intended audience and make a lasting impression, AUDIENCEX developed a CTV campaign with highly impactful video ads wherein the campaign message would reach individuals aged 17-24, who might have an interest in joining the army.
Results
The campaign successfully reached over 200,000 individuals within the target demographic, attaining a 98% video completion rate, and landing 3% below the established CPCV goal.
Related Case Studies
