UFC came to AUDIENCEX with a need to boost awareness and increase viewership for fights in the Texas and California markets.
Return on Ad Spend (ROAS)
Programmatic Display, Mobile
UFC wanted to grow viewership for fights in the Texas and California markets.
AUDIENCEX designed a strategic awareness campaign for UFC using display and mobile channels, with creative specific to the Texas and California markets it targeted.
With an average CTR of 1.27% and a CPC of $0.34, these short, targeted campaigns beat their original goals and attracted new potential customers to the UFC.
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