UFC came to AUDIENCEX with a need to boost awareness and increase viewership for fights in the Texas and California markets.
1.27%
Average CTR
$0.34
CPC
2:1
Return on Ad Spend (ROAS)
Client:
UFC
Vertical:
Entertainment
Services:
Programmatic Display, Mobile
Goal
UFC wanted to grow viewership for fights in the Texas and California markets.
Strategy
AUDIENCEX designed a strategic awareness campaign for UFC using display and mobile channels, with creative specific to the Texas and California markets it targeted.
Results
With an average CTR of 1.27% and a CPC of $0.34, these short, targeted campaigns beat their original goals and attracted new potential customers to the UFC.
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