The University of California, Los Angeles partnered with AUDIENCEX to create an awareness campaign for its Executive MBA program, to drive interest from applicants considering similiar programs on the West Coast.
132%
Increase in New Applicants
204%
Increase in CTR
33K
Post-View Site Visits
Client:
UCLA Anderson School of Business
Vertical:
Higher Education
Services:
Programmatic Display
Goal
UCLA turned to AUDIENCEX to develop an awareness campaign with the goal of increasing applications for its MBA program.
Strategy
We used a series of advanced data targeting techniques to place campaign messaging in front of the proper audience. This included utilizing third-party data segments from data partners such as BlueKai and eXelate to target audiences based on their employment status, professional titles, and other strategic parameters.
Tactics
In order to minimize wasted exposures, AUDIENCEX used additional data to gauge viability and target candidates who had searched for similar programs. Site visitors were then segmented to identify the most engaged audiences for retargeting through programmatic display.
Results
AUDIENCEX drove a 132% increase in new applicants. UCLA found success with the new messaging and creative, expanding its digital campaign to more channels for the following school year.
Related Case Studies
