Southern California Ford approached AUDIENCEX to help drive Spanish speakers to their dealer sites.
Increase in Website Activity
Programmatic Display, Video
AUDIENCEX was tasked with creating a campaign targeting in-market Spanish speaking car buyers in San Diego, Southern California, and Northern California.
We created a programmatic and video campaign targeting Ford’s 30 second commercial spots to in-market Spanish speakers within each major California DMA across desktop, mobile, and tablet devices.
The campaign was a smashing success, driving more new traffic to the dealers’ sites. We were able to gain 3x the site activity on each of the dealers’ sites, while capitalizing on weekend sales events.
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