Leading hotel brand Sands Resorts partnered with AUDIENCEX to increase brand awareness and grow bookings for its legendary Las Vegas resort.
28%
Decrease in Cost Per Booking
8x
More Bookings Than the Top Competitor
100%
More Site Activity
Client:
Sands
Vertical:
Travel
Services:
Programmatic Display, Paid Social
Goal
The objective of Sands’ campaign with AUDIENCEX was to drive travelers to the Sands Resort Las Vegas website and ultimately drive bookings during slower months.
Strategy
AUDIENCEX targeted consumers who had researched travel destinations or made travel-related purchases, through display and paid social ads on Facebook leading back to the hotel’s website.
Results
The campaign decreased cost per booking by more than 28% and drove eight times more booking than its top competitor.
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