All-weather boot brand Original Muck Boot Company partnered with AUDIENCEX to create a display campaign that would capture the interests of online shoppers.
Over Goal for ROAS
The Original Muck Boot Company
Programmatic Display and Mobile
The campaign objective was to expand awareness for the Muck Boot brand and e-commerce site, aiming to drive a 2:1 return on ad spend (ROAS), and ultimately increase online sales for women’s and children’s winter boots.
AUDIENCEX created a mobile and display campaign targeted toward shoppers who had previously searched for boots or navigated to competitor sites. The ads linked back to the Original Muck Boot Company’s website with a featured pair of boots, further pushing potential customers down the purchase funnel.
The campaign delivered 3:1 ROAS (100% over goal), and was responsible for 20% of all e-commerce orders through its run.
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