All-weather boot brand Original Muck Boot Company partnered with AUDIENCEX to create a display campaign that would capture the interests of online shoppers.
3:1
ROAS
100%
Over Goal for ROAS
0.3%
Overall CTR
Client:
The Original Muck Boot Company
Vertical:
Retail
Services:
Programmatic Display and Mobile
Goal
The campaign objective was to expand awareness for the Muck Boot brand and e-commerce site, aiming to drive a 2:1 return on ad spend (ROAS), and ultimately increase online sales for women’s and children’s winter boots.
Strategy
AUDIENCEX created a mobile and display campaign targeted toward shoppers who had previously searched for boots or navigated to competitor sites. The ads linked back to the Original Muck Boot Company’s website with a featured pair of boots, further pushing potential customers down the purchase funnel.
Results
The campaign delivered 3:1 ROAS (100% over goal), and was responsible for 20% of all e-commerce orders through its run.
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