The Los Angeles Zoo partnered with AUDIENCEX to create a brand awareness campaign to help increase the zoo’s online ticket sales ahead of their annual Halloween bash.
Decrease in CPA
Los Angeles Zoo
Programmatic Display and mobile
With this initiative, the LA Zoo aimed to reach a new demographic, the LA nightlife crowd. Although the zoo had not previously targeted this group, they hoped to create a dynamic campaign to bring awareness to and garner their interest in a new evening events series for adults.
AUDIENCEX developed a whitelist of popular nightlife and event sites and apps. We applied geo-targeting to both mobile and desktop in LA, and collected first-party data from campaign exposures for retargeting.
The LA Zoo had a successful Halloween event with a record number of online ticket sales, a 43% decrease in CPA, and an overall 5:1 ROAS.
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