The Los Angeles Zoo partnered with AUDIENCEX to create a brand awareness campaign to help increase the zoo’s online ticket sales ahead of their annual Halloween bash.
5:1
ROAS
43%
Decrease in CPA
21M
Impressions
Client:
Los Angeles Zoo
Vertical:
Entertainment
Services:
Programmatic Display and mobile
Goal
With this initiative, the LA Zoo aimed to reach a new demographic, the LA nightlife crowd. Although the zoo had not previously targeted this group, they hoped to create a dynamic campaign to bring awareness to and garner their interest in a new evening events series for adults.
Strategy
AUDIENCEX developed a whitelist of popular nightlife and event sites and apps. We applied geo-targeting to both mobile and desktop in LA, and collected first-party data from campaign exposures for retargeting.
Results
The LA Zoo had a successful Halloween event with a record number of online ticket sales, a 43% decrease in CPA, and an overall 5:1 ROAS.
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