AUDIENCEX helped Etco Homes reach millions of potential customers through a precisely targeted campaign, leading to an increase in CTR of 200%
17B
Impressions
30K
Clicks
2x
CTR goal
Client:
Etco Homes
Vertical:
Real Estate
Services:
Programmatic Display
Goal
Etco Homes sought to increase awareness for their real estate, design, and architecture services, and they turned to AUDIENCEX to assist in building the Etco brand image and reaching audiences at scale.
Strategy
To reach likely home buyers, AUDIENCEX executed a programmatic display campaign that targeted high net worth individuals in the Los Angeles, Orange County, and San Francisco areas whose online behavior indicated an active interest in the real estate market.
Tactics
Third-party data was utilized for savvy prospecting, geo-targeting, and retargeting of potential customers.
Results
The campaign with AUDIENCEX helped Etco Homes build awareness of its services to millions of consumers, increasing CTR by 2x along the way. Thanks to stellar performance & ROAS, the client has renewed the campaign multiple times.