AUDIENCEX helped Etco Homes reach millions of potential customers through a precisely targeted campaign, leading to an increase in CTR of 200%

17B

Impressions

30K

Clicks

2x

CTR goal

Client:
Etco Homes

Vertical:
Real Estate

Services:
Programmatic Display

Goal


Etco Homes sought to increase awareness for their real estate, design, and architecture services, and they turned to AUDIENCEX to assist in building the Etco brand image and reaching audiences at scale.

Strategy


To reach likely home buyers, AUDIENCEX executed a programmatic display campaign that targeted high net worth individuals in the Los Angeles, Orange County, and San Francisco areas whose online behavior indicated an active interest in the real estate market.

Tactics


Third-party data was utilized for savvy prospecting, geo-targeting, and retargeting of potential customers.

Results


The campaign with AUDIENCEX helped Etco Homes build awareness of its services to millions of consumers, increasing CTR by 2x along the way. Thanks to stellar performance & ROAS, the client has renewed the campaign multiple times.

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