Concord Music Group, a leading independent recorded music company based in Beverly Hills, California, and Nashville, partnered with AUDIENCEX to create a sales-boosting campaign for a new album release.
1.8x
Increase in sales
2x
Increase in Website Traffic
30M
Impressions
Client:
Concord Music Group
Vertical:
Entertainment
Services:
Programmatic Display and Social
Goal
The objective for this campaign was to increase album sales for Pokey La Farge’s new album “Something in the Water”.
Strategy
AUDIENCEX created high-impact display ads on mobile, desktop, Facebook for Concord Music Group, in order to increase awareness for the album and ultimately boost sales. Consumers who previously purchased albums produced by Concord were targeted, along with prospective consumers between the ages of 18 and 30 who purchased albums from similar artists.
Results
The campaign was a success, with 30 million impressions leading to a 200% increase in website traffic and a 1.8x increase in album sales.
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