Leading performance sports clothing brand, Brooks Sports, partnered with AUDIENCEX to put together an awareness campaign—driving sports enthusiasts to their site in order to ultimately generate more revenue.
2K +
Conversions
34%
Increased CTR
18%
Decreased CPA
Client:
Brooks
Vertical:
Retail
Services:
Programmatic Display, Mobile, Search and Social
Goal
The goals for this full-funnel initiative were to boost brand awareness and engagement with a niche audience of runners, drive online purchases, and leverage real-time surveys for progressive optimization, making Brooks top-of-mind for its target consumers.
Strategy
AUDIENCEX developed an omni-channel digital strategy with display and mobile advertising, paid search, and social. This campaign targeted fitness enthusiasts who had searched for other brands, visited other fitness sites, or made some sort of fitness purchase in the previous few months.
Results
The campaign reached over 17M running enthusiasts, driving 34K visits and more than 2K conversions.
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