Adams Petcare tasked AUDIENCEX with creating a multi-channel campaign to generate awareness, specifically for their flea and tick products.
141%
Lift in Awareness
261%
Over Goal CTR
1.22%
Pre-Roll CTR
Client:
Adams
Vertical:
Retail
Services:
Programmatic Display
Goal
The primary goals for this campaign were to reach at least a 0.1% CTR and to achieve a video completion rate above the industry average.
Strategy
Through strategic programmatic video placement, mobile and desktop display, and Facebook ads, this campaign targeted animal lovers aged 18-45 who shopped online with any competitor of Adams Petcare.
Results
The campaign far-exceeded campaign expections, driving a 141% lift in awareness along with a CTR of 261% over goal and a pre-roll CTR of 1.215%.
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