AUDIENCEX and AARP to promote the AARP Caregiving program, which gives elderly people access to resources that will help them find caregivers.
Increase in Conversions
Increase in Site Traffic
Programmatic Display, Mobile, Social and Video
Through AUDIENCEX’s ongoing pro bono relationship with the Ad Council, the goal of this campaign was to drive awareness of the AARP Caregiving program and grow site traffic, while sharing strategic insights with AARP about their target audience in order to deliver better results in future campaigns.
AUDIENCEX launched a programmatic display campaign targeting people over the age of 60. In addition, we layered on third-party data to find additional consumers who had previously expressed an interest in articles related to caregiving services. We also included contextual targeting and lookalike prospecting to reach more consumers similar to those who had already filled out a form to find out more about the program. Once the display campaign was live, we added on mobile, social, and video channels to expand the campaign’s scale while maintaining efficiency.
This omnichannel campaign delivered strong results across display, mobile, social, and video. Overall site traffic increased by 34%, while the number of conversions increased by 17%. It also helped AARP to grow its overall audience pool and provided them with additional insights into the behaviors of their target audience, which they used to refine the targeting strategies for new marketing campaigns.
Related Case Studies
Los AngelesAtlantaBostonChicagoDallasDenverDetroitMiamiNashvilleNew YorkSan Francisco
HELP & SUPPORT
© 2023 Copyright AUDIENCEX – All Rights Reserved.
NashvilleNew YorkRochesterSan FranciscoSeattle
HELP AND SUPPORT