CHANNELS
Digital Audio & Podcasts
By 2021, US adults will spend more time listening to digital audio than radio. Are you reaching this highly engaged audience?
Digital audio advertising provides a brand-safe, powerful, and measurable opportunity to immerse audiences in your brand.
Unlike traditional radio ads, digital audio can more definitively target specific locations and tailor messaging to meet marketers’ needs and drive engagement.
Create more personalized, impactful campaigns and reach your target audience with digital audio, combining advanced targeting with audio inventory from all the major audio publishers in one place.
Benefits of Digital Audio Advertising
- Create more personalized, impactful campaigns and reach your target audience with digital audio.
- Send your message to highly engaged radio and podcast listeners, combining advanced targeting with audio inventory from all the major audio publishers in one place.
- Target audiences across every major audio publisher powered by advanced data and real-time reporting.
- Strategically target premium digital audiences against traditional broadcast parameters, such as day parting, geo, and format, measured against familiar GRP and CPP KPIs.
Integrate audio, video, and display advertising with first- and third-party data targeting across all devices for a cohesive cross-channel experience. And with AUDIENCEX’s unified reporting & customized dashboards, you still have access to actionable insights, transparent reporting, and frequency capping across all channels to maximize campaign engagement.
