AUDIENCEX helped the US Army boost awareness of key enlistment initiatives by running a highly effective & efficient CTV campaign.

200K

Video completes driven over 3 months

98%

Completion rate, 20% over industry benchmark

3%

Under budget on CPCV goal, allowing the advertiser to garner more impressions within their budget

GOAL

The US Army was looking to increase awareness of the benefits of enlisting by touting the benefits of its STEM career paths, scholarship opportunities, and overall health & wellness to young adults exhibiting interests in these areas.

STRATEGY

To reach the intended audience and make a lasting impression, AUDIENCEX developed a CTV campaign, running highly impactful video ads wherein the campaign message would be fully seen by army hopefuls.

TACTICS

The target demo of 17 to 24 year-old adults were reached in high quality placements, allowing the campaign to achieve a high completion rate while staying within the client’s CPCV goals.

RESULTS

The campaign successfully reached over 200,000 individuals within the target demographic, attaining a 98% video completion rate and coming 3% under the established CPCV goal.

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