UCSD sought to improve the appeal, and thus the total number of applicants, for its School of Global Policy and Strategy. In this pursuit, UCSD turned to AUDIENCEX to execute a complete global brand refresh for the 2016-2017 school year as well as develop an effective omnichannel marketing campaign.
1.4X Higher CTR than benchmark
AUDIENCEX conducted a comprehensive brand audit and strategy review to guide the brand refresh. With new & compelling positioning established, AUDIENCEX then developed a holistic omnichannel campaign for UCSD, leveraging digital display, social, search, and print to drive applications.
Higher CTR than benchmark
New students resulting from campaign