We use cookies to offer you a better browsing experience. If you continue to use this site, you consent to our use of cookies.

AUDIENCEX helped UCSD revitalize the School of Global Policy and Strategy brand, improving both its favorability and total applications among target students.

4MM

Impressions delivered

1.4X

Higher CTR than benchmark

76

New students resulting from campaign

GOAL

UCSD sought to improve the appeal, and thus the total number of applicants, for its School of Global Policy and Strategy. In this pursuit, UCSD turned to AUDIENCEX to execute a complete global brand refresh for the 2016-2017 school year as well as develop an effective omnichannel marketing campaign.

STRATEGY

AUDIENCEX conducted a comprehensive brand audit and strategy review to guide the brand refresh. With new & compelling positioning established, AUDIENCEX then developed a holistic omnichannel campaign for UCSD, leveraging digital display, social, search, and print to drive applications.

RESULTS

AUDIENCEX drove considerable new applicants in the first term, with the school continuing to find success with the new messaging as it expanded its digital campaign to more channels for the 2017-18 school year.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google