Ubisoft were looking for innovative digital support to help drive sales of Shape Up, a new fitness game, using a dynamic combination of retargeting and prospecting. Success for the initiative was to be measured on the degree to which we could drive high CTRs within target audiences.
We deployed a range of tactics that included retargeting site visitors and prospecting with fitness intenders, female XBox One owners and male XBox One owners. In addition we utilized semantic data – both contextual + behavioral – and the optimized aggressively, based on data, audience segment performance and top sites.
Through the course of the campaign we were able to drive significant traffic to purchase environments with strong CTRs that increased substantially through the span of the buy.