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Goal
Sit & Sleep is one of the largest regional mattress retailers in the United States. Our goal was to increase views on their Q2 seasonal video initiative and drive VIP club sign ups through promotions.
Tactics
AUDIENCEX developed a retargeting campaign based on site visitors who interacted with the seasonal video. Once a user interacted with the video, they were retargeted through banner ads that included various discounts based on their behavioral patterns on the Sit & Sleep website.
Results
AUDIENCEX achieved a 76% view through rate with in market consumers.
