Goal
Sit & Sleep is one of the largest regional mattress retailers in the United States. Our goal was to increase views on a seasonal video initiative and drive VIP club sign ups through promotions.
Tactics
AUDIENCEX developed a retargeting campaign based on site visitors who interacted with the seasonal video. Once a user interacted with the video, they were retargeted through banner ads that included various discounts based on their behavioral patterns on the Sit & Sleep website.
Results
AUDIENCEX achieved a 76% view through rate with in market consumers.
