With the classic musical comedy quickly approaching, the San Diego Civic Theater sought to increase excitement and awareness for the show. They turned to AUDIENCEX to create a robust marketing campaign and assist with promotion as well as ticket sales.
AUDIENCEX built a campaign with strong creative advertising. Consumer engagement levels grew as the creatives transitioned from static to animated display ads through the duration of the campaign.
Stressing the importance of personalization, AUDIENCEX utilized customized prospecting and retargeting tactics specifically for the San Diego Civic Theater, in order to reach the proper target market and successfully convert those who were interested in the show.
AUDIENCEX helped the San Diego Civic Theater raise awareness for its Hello Dolly show and reach ticket sale goals. Inspired by the results, the client chose to extend the campaign and utilize AUDIENCEX for several other upcoming shows.