Classic Journeys
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Goal

Classic Journeys is a leading travel company that offers great cultural excursions, walking tours, and family vacation packages in Europe, Asia, Africa, and the Americas. The goal for this campaign was to drive leads and final bookings to the Conde Nast 2014 tour operator of the year.

Tactics

AUDIENCEX developed a 360 degree performance digital strategy for Classic Journeys that was centered around data driven advertising and incorporated SEM, SEO, and Social Media.

Results

The integrated campaign decreased the cost of online leads by 34% in the last year.