ASUS was looking to promote the launch of the new Transformer Book Chi exclusively in the US. The company turned to AUDIENCEX to create a full-funnel omnichannel campaign to reach a relevant consumer base and increase awareness of the product.
To amplify the effect of the campaign via organic excitement, AUDIENCEX designed the campaign to appeal to tech enthusiasts & early adopters, identifying these audiences based on behavioral & contextual data and engaging them through a robust, full-funnel digital campaign.
AUDIENCEX built a solid full-funnel marketing campaign and was able to drive excitement around the product launch by targeting tech enthusiasts and consumers who had exhibited behaviors indicating they were in-market for laptops or tablets.
To identify tech enthusiasts who were in the market for a new laptop or tablet, AUDIENCEX deployed strategic audience prospecting, leveraging demographic, behavioral, and contextual indicators to identify & build the target audience for the campaign.
Once initially engaged, sequential & evolving messaging nurtured prospects through the consideration funnel, improving both conversion rates and the overall ROI.
AUDIENCEX drove a significant amount of users to the ASUS online store while simultaneously decreasing the cost per click throughout the campaign.