ASUS was looking to promote the launch of the new Transformer Book Chi exclusively in the US. The company turned to AUDIENCEX to create a full-funnel omnichannel campaign to reach a relevant consumer base and increase awareness of the product.
To amplify the effect of the campaign via organic excitement, AUDIENCEX designed the campaign to appeal to tech enthusiasts & early adopters, identifying these audiences based on behavioral & contextual data and engaging them through a robust, full-funnel digital campaign.
AUDIENCEX built a solid full-funnel marketing campaign and was able to drive excitement around the product launch by targeting tech enthusiasts and consumers who had exhibited behaviors indicating they were in-market for laptops or tablets.
To identify tech enthusiasts who were in the market for a new laptop or tablet, AUDIENCEX deployed strategic audience prospecting, leveraging demographic, behavioral, and contextual indicators to identify & build the target audience for the campaign.
Once initially engaged, sequential & evolving messaging nurtured prospects through the consideration funnel, improving both conversion rates and the overall ROI.
AUDIENCEX drove a significant amount of users to the ASUS online store while simultaneously decreasing the cost per click throughout the campaign.
With 32 Million impressions served, the campaign received 70K clicks, and an 81% reduction in Cost Per Click (CPC).