GOAL

Increase exposure for a brand relaunch and generate online sales.

STRATEGY

Implement Dynamic Creative with standard display running alongside the DCO for special promos and online sales; create awareness of the brand relaunch and effectively capture website traffic with hyper-focused custom creatives served to each customer through DCO ad units

RESULTS

Generated $1.25M in revenue and a $75.50 average order value; achieved a CPA of $3.93 and a 20:1 ROAS

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