In the News

There is a multitude of factors to consider and important decisions to make when creating an advertising budget. AUDIENCEX CEO and Co-Founder Jason Wulfsohn lends his expertise on how many brands will discover efficiency in smaller budgets in less-crowded spaces in 2022.

AUDIENCEX CEO and Co-Founder Jason Wulfsohn is featured as an expert in Forbes, sharing insight on the delicate balance that brands and agencies must find in their budgets as we move forward into the new year.

AUDIENCEX, the leading integrated platform built for omnichannel advertising performance, announced a significant expansion of its analytics and insights capabilities, with a focus on the demands of the post-cookie marketer.

As an independent programmatic trading desk, we have a unique view of the digital ad world through the lens of hundreds of terabytes of data that flow through our system. It gives us a pretty good picture of what’s ahead for 2022 says Senior Marketing Director, Rickey Bijlani of AUDIENCEX.

Brittany Wray, VP Product at AUDIENCEX shares insights on programmatic advertising and its influence on marketing. She highlights the outcomes derived from the said technique creating a win-win situation for all. In addition, she explores how the access to programmatic buying technology for premium open web inventory – and the talent and skill to use it – remains concentrated in relatively few hands. It’s time for that to change.

Programmatic is no longer just an elaborate experiment in efficiently selling and pricing ads in a real-time automated way—it’s everything. U.S. programmatic digital spending grew at double-digit rates during the pandemic, and next year nine in ten digital ad dollars will be transacted using some form of automation. AUDIENCEX CEO and Co-Founder Jason Wulfsohn analyzes consumer behavior to zero in on six time-tested and foolproof strategies for using programmatic to get noticed and get results this time of year.

AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, today announced multiple senior level hires and promotions across its leadership team. These team additions and promotions reflect continued accelerated revenue growth, driven by several key strategic initiatives, from product development around data and SaaS, to market expansion and M&A.

2020 was full of surprises, but perhaps the biggest surprise of all was that despite a global recession, a worldwide pandemic, supply chain headaches, and a zillion other headwinds, including giant swarms of locusts, it was also the biggest shopping season ever. AUDIENCEX CEO and Co-Founder Jason Wulfsohn examines how performance marketers can drive traction during the upcoming holiday window, anticipated to be a period of intense noise and equally intense opportunity.

One of the biggest changes during the pandemic has been the sizable growth of the audio space, with audio entertainment seeing a larger audience and becoming an integral part of more people’s daily routines. AUDIENCEX Co-Founder and COO explores how programmatic audio, shaped by the new realities of Covid, is now in a position to connect with audiences on an entirely different level.

In the not-so-distant past, content marketing tactics were considered optional pieces of an overarching marketing strategy. AUDIENCEX Co-Founder and COO Jason Wulfsohn explores how in today’s world sharing valuable content with their target market is a must-do for companies in many industries.

As advertisers wrestled to recalibrate their media spending in the pandemic, they didn’t overlook a “seismic shift” to Connected TV platforms. What does this mean for broadcast TV and its clients? AUDIENCEX Co-Founder and COO Jason Wulfsohn shares his thoughts in an exclusive thought piece for RBR+TVBR.

AUDIENCEX announced its recognition for the third consecutive year on the Inc. 5000 list of “Fastest Growing Companies in America.”

AUDIENCEX COO and Co-Founder, Jason Wulfsohn explains that replacing the cookie is the end goal of billions of investments and millions of marketing dollars—yet even the best of those solutions would apply only to a fraction of all digital advertising.

AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, announced an integration with MediaMath that will offer mid-tier agencies and brands self-serve access to MediaMath’s industry-leading demand-side platform (DSP), with no monthly minimums.

AUDIENCEX’s VP of Ad Operations, Max Yang explains why marketers shouldn’t be worried about the effects of the impending deprecation of third-party cookies.

AUDIENCEX COO and Co-Founder, Jason Wulfsohn, shares how brands can use the interactive features available on Instagram and Facebook stories in order to gain insights about their audiences.

AUDIENCEX announces the launch of its dedicated multicultural practice designed to empower marketers to reach and engage diverse audiences with culturally relevant content. The new practice will be led by veteran digital marketer Suzanne Barrozzi as AUDIENCEX’s new Multicultural Sales Director.

“In recent years, brands have come to rely heavily on consumer data and behavioral tracking to power their digital campaigns. We need look no further than consumer DTC disruptors like Casper, Warby Parker and Dollar Shave Club – companies with no physical retail presence that have quickly become popular and profitable,” says AUDIENCEX Director of Strategy, Danielle Gale.

“In the end, all the automation in the world won’t help you if you don’t have smart people running it according to a clear, strategic and creative vision. People are key to utilizing AI and understanding its value,” says AUDIENCEX COO and Co-Founder, Jason Wulfsohn.

If you’re not planning the right ad journeys by analysing the most appropriate ad metrics and customer touchpoints, your campaign is not optimized enough. Jason Wulfsohn, Co-Founder and COO of AUDIENCEX weighs in on this and much more in an interview with MarTech Series.

“The term ‘performance marketing,’ usually connotes a specialized discipline, characterized by the singular use of direct response tactics to drive conversions. Performance marketing has always belonged to the lower funnel,” explains AUDIENCEX Co-Founder and COO, Jason Wulfsohn.

AUDIENCEX COO and Co-founder, Jason Wulfsohn, explains that in order to better understand the issue of consumer privacy, we need look no further than Apple’s recent release of iOS 14 and the privacy-driven changes to IDFA that are still to come.

AUDIENCEX, the largest independent trading desk, was named one of the fastest-growing companies in the Americas by The Financial Times. The company has rapidly expanded its practice of helping middle-market businesses get more from their marketing dollars, and as a result has seen revenue grow 78% YoY in the first quarter of 2021.

AUDIENCEX’s revenue increase in Q1 2021 positions the company for a year of continued expansion. As the economy shows signs of recovery, AUDIENCEX aims to deploy a robust strategy around team growth and product development.