In the News

AUDIENCEX announced a significant addition to its leadership team, with Garrett MacDonald joining the company as its new Chief Commercial Officer, following a substantive search to fill this key leadership position. MacDonald brings to his new role extensive experience and deep technical knowledge, acquired during an impressive career spanning over two decades.

AUDIENCEX, the leading integrated media platform built for omnichannel performance, has made significant strides this year in their DEI efforts in the workplace, particularly in incorporating a continually widening range of perspectives and backgrounds in their talent acquisitions.

AUDIENCEX collaborated with USC’s Center on Public Diplomacy for this recent event featuring our CEO and Co-Founder, Jason Wulfsohn. Jason discusses how to reach audiences using enterprise technology platforms, citing various real-world examples, and explores the implications for public diplomacy practice.

As part of a larger initiative to focus company culture on working for and with purpose, AUDIENCEX has established an employee-led Purpose Team to support non-profit organizations though volunteering, donation, and pro-bono marketing support.

The Tech-First Performance Platform Maintains Prestigious Spot on Inc’s Annual List Due to Continued Solution Advancements to Grow Revenue for Mid-Market Agencies and Brands. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses.

Rob Figueroa, VP of Sales at AUDIENCEX, shares insights about the current state of CTV and streaming inventory. Based on recent spend on CTV compared to the audiences that are present in the space, midsize brands and agencies have a great opportunity in today’s climate.

With direct-to-consumer marketing expanding again, Rob Figueroa, VP of sales at AUDIENCEX, explains the recent increase in larger brands choosing to explore the DTC route, as a means of getting more bottom-of-the-funnel action.

AUDIENCEX announced a new partnership with Peer39, the leading global provider of advanced contextual intelligence. This new partnership arms mid-market brands and independent agencies with the largest, most accurate pre-bid contextual category library.

Omnichannel performance platform AudienceX is partnering with advanced contextual intelligence provider Peer39. The partnership empowers AudienceX clients with direct access to pre-bid, cookie-free targeting capabilities includes 1000+ categories

The metaverse is upon us and attracting more interest and investment with every passing day. So what’s all the fuss and excitement about? Danielle Gale, VP of Partnerships at AUDIENCEX explores the different options available, how a brand should approach the metaverse, and how their current audiences are playing within these new ecosystems.

AUDIENCEX announced the launch of aX Video Stream (AXVS), an innovative video-streaming solution to drive improved performance for small and mid-market brands and independent agencies. aX Video Stream enables in-banner video ad streaming; building upon the platform’s rapidly-growing technology suite.

AUDIENCEX today announced a new partnership with custom audience solutions company, Dstillery. Through this partnership, Dstillery’s Audience Studio will integrate with the AUDIENCEX platform to provide brands, agencies, and marketers with audience recommendations, audience overlap and rank, and website-level insights.

Too many of us have put technology first, ignoring the user experience and what consumers actually want. These insights from AUDIENCEX CEO and Co-Founder Jason Wulfsohn will help you get back to the fundamentals, focusing on people and tech.

Brian Ko, CCO of AUDIENCEX, weighs in on the metaverse hype. While acknowledging that the vast majority of marketers don’t yet understand the metaverse or have a strategy in place, he explains why you can’t simply sit this one out or wait until the metaverse matures to start experimenting.

While the technology in digital advertising gets ever more sophisticated, the experience for consumers has arguably gotten much worse. Alvaro Fajardo, Director of User Experience and Design at AUDIENCEX, unpacks what makes a truly great creative and why it’s worth the investment.

Keith Mantia, director of search & social at AUDIENCEX, explains Pinterest’s nature in thriving on seasonality and planning and what kinds of ads the platform lends itself to.

Following a successful closed beta launch, Admatx is now live to all advertisers regardless of size or media budget. Through a highly intuitive, self-service platform, marketers can fully manage media-buying and omnichannel campaigns without the steep cost and expertise needed to assemble an in-house solution.

AUDIENCEX, the leading integrated platform solution for performance marketers and agencies, announced its inclusion on the Inc. 5000 Regionals: Pacific list, ranking the most prestigious and fastest-growing private companies based in Alaska, Hawaii, California, Oregon, and Washington.

As data collection becomes a more important area of focus for brands and retailers, Benji Joachim, director of analytics and insights at marketing agency AUDIENCEX, details how zero-party data collection is not a perfect fit for every client.

AUDIENCEX CEO and Co-Founder Jason Wulfsohn explores marketers’ ability to track consumer journeys as third-party cookies are phased out – what used to have implications on what we promote across different channels and how, is changing dramatically.

How do marketers reach the right people at the right time in the right place as cookies are phased out? AUDIENCEX CEO and Co-Founder Jason Wulfsohn explores the power and versatility of media mix modeling, or MMM, along with its challenges.

The AUDIENCEX Growth Fund is designed to help marketers fund new omnichannel strategies that they can deploy to reach consumers whose online behaviors and relationships with digital content have fundamentally altered as a direct result of the pandemic.

Nearly 4 million people left their current positions in July alone, and the exodus is just getting started. AUDIENCEX CEO and Co-Founder Jason Wulfsohn explains how to close the gap on churn and ease the transition, including three key things everyone in the advertising ecosystem should pay attention to.

AUDIENCEX today announced the beta launch of Admatx, a major new initiative to democratize industry access to enterprise-level DSP technology. With Admatx, SMB and middle-market performance brands and agencies can now access DSP technology ordinarily only available to category leaders and the Fortune 5000 through an intuitive, self-serve platform and without the constraints of monthly spend minimums.