June 9, 2019
Finding the Perfect Partner: Questions Marketers Need to Ask
Lauren Hutton, VP of Technology at AUDIENCEX, offers marketers, regardless of how tech-savvy they are, the guidance they need to find the tech partners they need to meet their goals. Beyond technology, Hutton’s list of tips and questions will help marketers (both at brands and agencies) find tech partners that match their business needs, their culture and their need for transparency.
May 9, 2019
Zeta Global and AUDIENCEX Enter Into Strategic Partnership
AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses, today announced a strategic partnership, effective immediately, with Zeta Global, the data-driven marketing technology company that helps brands acquire, retain and grow customer relationships.
May 2, 2019
Stop Overlooking the Upper Funnel
If you market products or services that have a long consideration cycle, chances are your efforts are focused on the bottom of the funnel. In this article, Shane shares why marketers must remember the upper funnel.
April 18, 2019
CMO’s top 8 martech stories for the week – 18 April 2019
AUDIENCEX a provider of digital marketing solutions for mid-market businesses, has struck an exclusive partnership with Marin Software, an ad management solutions company.
April 9, 2019
AUDIENCEX and Marin Software Strike Exclusive Partnership to Elevate Cross-Channel Advertising for the Mid-Market
AUDIENCEX announced an exclusive partnership with Marin Software, a SaaS ad management platform for performance-driven advertisers and agencies, expanding our ability to drive efficient, scalable growth across search, social, & ecommerce campaigns.
April 4, 2019
SMB Marketers: Small Budget? Small Team? Search and Social Are Key
While SMBs may face smaller teams and budgets, they now have many more tools to amplify their resources—particularly in search and social media. In this article, Chris Clark shares the five reasons SMB marketers should consider digging deeper into search & social.
February 22, 2019
5 Steps to Elevate Your DCO Experience
Every day, more marketers test Dynamic Creative Optimization (DCO) for the first time. Whether those tests soar or falter depends on one important question: Are marketers setting up their campaigns to succeed, or are they tethering their potential? In this article, Alvaro Fajardo shares 5 key best practices to consider when foraying into DCO.
February 05, 2019
Finding harmony between data and creative with dynamic creative optimization
Deliver the right message to the right person at the right time. It’s an ideal that marketers have long aspired to. Now, as more marketers take control of their campaigns, they seek to align data and creativity with nonlinear customer journeys. In this article, our very own Jason Wulfsohn shares his thoughts on the state of DCO & what it means for marketers.
December 24, 2018
Take Off the Training Wheels: How to Get Started in Self-Serve for the Mid-Market
Self-serve DSPs are making programmatic advertising more accessible to mid-sized companies. In his earlier article, Darryl Singer shared how these companies can determine if they are ready for self-service. Now, Brittany Wray, Self-Serve Manager, AUDIENCEX, offers advice for marketers who have made the decision to dip their toes into self-service.
December 12, 2018
How to Know if You’re Ready for Self-Serve
Is your company ready for self-serve programmatic advertising? There are plenty of myths around self-serve, but it’s not as scary as you think. Learn all the questions you need to ask – and all the answers you need to hear – to make the right decision for your organization in this article by Darryl Singer, VP Technology & Partnerships, AUDIENCEX.
November 28, 2018
15 Worst Marketing Buzzwords of 2018
We’re all guilty of using marketing buzzwords and phrases from time to time as we tell the world about the stuff we make. . . The trick for marketers is trying to ferret out the buzzwords and just get to the goods, put the focus on explaining what our products and services do and why it will improve your life.
November 16, 2018
From Context to Carts: Best Practices in Targeting Shoppers for Holiday 2018
Retailers are looking for ways to maximize digital marketing efforts to make this their best season ever. Access to cutting-edge technology and high-quality data has been improved in recent years, so hopes are high. Marketers are eager to drive sales with transparent, accountable campaigns.
October 17, 2018
L.A. martech firm offers $5 million fund for mid-market advertisers
Big businesses have embraced digital marketing, but mid-market advertisers don’t always have the knowledge or budget to experiment with the technology. The LA Biz Journal covers what the Marketing Amplification Fund means for local advertisers.
October 16, 2018
AUDIENCEX Empowers Advertisers with $5,000,000 Marketing Amplification Fund
AUDIENCEX announced the launch of its Marketing Amplification Fund, a $5,000,000 fund it has established to empower qualified mid-market advertisers & accelerate innovation during the 4th quarter of 2018
October 16, 2018
The Mid-Market Should Demand More from Ad Tech
Demand-side platforms have become the de-facto digital advertising technology for big brands over the last five years. But as mid-market companies begin adopting programmatic, they don’t seem to have the same access to features and support. Reeve Benaron, CEO & Executive Chairman, AUDIENCEX, tells us why they should have the access.
October 16, 2018
AUDIENCEX Launches Fund to Accelerate MarTech Innovation, Capture Mid-Market Brands’ Attention
Street Fight, a publication that follows the dynamic distruption taking place in the local marketing ecosystem, covers the launch of the Marketing Amplification Fund.
August 21, 2018
Sizmek and AudienceX Pair Up as Ad-Tech Players Eye the Untapped Middle
Adweek covers the exclusive partnership between AUDIENCEX and Sizmek, noting that “as traditional business models outlive their sell-by dates, the path to long-term success for smaller shops no longer runs solely through a Big Five holding group.
August 14, 2018
Exclusive AUDIENCEX and Sizmek Partnership Empowers Mid-Market Advertisers in North America with Enterprise-Class Marketing Technology
MARINA DEL REY, Calif., Aug. 14, 2018 (GLOBE NEWSWIRE) — AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses, today announced an exclusive partnership with Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire. Under the terms of the partnership, AUDIENCEX becomes the only official Sizmek-certified mid-market reseller of the company’s buy-side advertising platform in the United States.
January 20, 2017
Rocket Fuel Taps AudienceX To Service SMB And Indie Agency Accounts
As Rocket Fuel restructures to grow its platform and enterprise business, it has tapped ad-tech partner AUDIENCEX to run small business and independent agency accounts. Those accounts will still run through Rocket Fuel’s demand-side platform (DSP).
April 14, 2014
Southern California Investors Acquire DSP, Agency As Mini ‘Holding Company’ Forms
There’s a mini holding company of sorts manifesting in Southern California, and it has recently acquired a demand-side platform (DSP) named Invertise to add real-time bidding (RTB) to its repertoire.