Cornell graduate Price Arana launched her Los Angeles based advertising agency NOW in 1998. Her company acquired a reputation for branding in highly creative and non-traditional ways, revolutionizing her corner of the luxury advertising industry. She has launched multiple brands and created campaigns for clients including Montage, Pendry, St. Regis, Nolet’s Finest Gins, South Street Seaport, Howard Hughes, The Ashram, iPic Theatres, JetSuite/JSX, Auberge, and countless others. She joins AUDIENCEX in a leadership role, developing high level relationships with iconic global brands.

Ms. Arana has helmed several non-profit campaigns for various organizations and worthy causes, including bringing attention to the plight of victims of sex-trafficking. She created pro-bono advertising campaigns for the Christopher Reeve Foundation and Shoe4Africa, the latter of which resulted in the construction of Africa’s first children’s hospital. Her national radio, print and television campaign for Blessings in a Backpack raised funds and awareness to provide food on the weekends for elementary school children across America who might otherwise go hungry.

Her directorial debut, “An Undeniable Voice”, has won more than a dozen film festivals worldwide. Assouline recently published The Ashram Cookbook: The Way We Eat, produced by Arana. She sits on the Board of Advisors for Cornell’s College of Architecture, Art and Planning and Visionary Women, a non-profit dedicated to the advancement and empowerment of women and girls globally.