DYNAMIC CREATIVE OPTIMIZATION

Personalized Ads for Increased Engagement

Every brand story is different. Now there are potentially millions of ways to bring your story to life.

Dynamic Creative Optimization (DCO) relies on technology to create thousands of ad permutations per second, creating the opportunity to personalize messaging and improve engagement with potential customers.

Benefits of Dynamic Creative Optimization:

  • Configures the appropriate content to display for every device, for every context, and for every stage of the consumer journey

  • Predicts the product or message most likely to drive a conversion

  • Serves hyper-relevant and custom impressions to precisely defined audience segments

  • Delivers an average 60% lift in campaign performance

Reach More Shoppers with Relevant Ads

Use DCO to deliver consistently on-brand ads while tailoring the message that resonates best with your customers. Dynamic retargeting serves the right ad design for every device, for every context, and for every stage of the shopper journey — maximizing the impact of your video and display ads.