Consumers are shifting to connected TV (CTV) and streaming services in bigger numbers than ever before. The global pandemic only accelerated this trend. According to data by The Trade Desk, connected TV reached over 80 million US households for the first time in 2020. This shift has implications for marketers and the way ad campaigns are deployed.
Ad Quality Advertising Attribution Awards Branding Connected TV Content Marketing Contextual Targeting CPG Creative CTV CTV advertising Data digital advertising Digital Audio Digital Marketing Digital Out-of-Home Display DSP Dynamic Creative Optimization Engagement GDPR marketing multichannel marketing Native Omnichannel OTT Paid Social Media Performance Marketing Pixels Programmatic programmatic advertising programmatic audio Q4 Campaigns Reporting Retail RTB SEM SEO social media social media marketing types of programmatic advertising Video Viewability Webinar