CASE STUDY
X-Box
20%
Lift in sales since product launch
100%
CTR over goal
20MM
Ad Impressions
Objective
Xbox partnered with AUDIENCEX to develop and execute a strategic advertising campaign promoting the launch of a new game designed for soccer enthusiasts and avid gamers. The goal was to generate awareness, drive engagement, and ultimately boost sales of the new release.
Strategy
To maximize the campaign’s reach and effectiveness, AUDIENCEX employed a highly targeted approach:
- Audience Targeting: Focused on soccer lovers and gamers using precision display and mobile ads.
- Data-Driven Expansion: Leveraged first-party data to create a robust lookalike audience, extending the campaign’s reach to new potential customers with similar interests and behaviors.
- Performance Optimization: Continuously monitored performance across platforms, identifying the best-performing sites and optimizing placements for maximum impact. All ads were run in a brand-safe environment to protect Xbox’s reputation and maintain audience trust.
Tactics
- Precision Targeting: Used first-party data to directly target soccer fans and enthusiasts, ensuring highly relevant ad placements.
- Lookalike Campaigns: Created and deployed lookalike audiences based on existing customer data to expand the reach and attract high-potential new users.
- Cross-Device Advertising: Delivered ads across both desktop and mobile to engage users on their preferred devices and enhance accessibility.
- Brand-Safe Environments: Ensured all ads were displayed on vetted, brand-safe platforms to maintain credibility and trust.Brand-Safe Environments: Ensured all ads were displayed on vetted, brand-safe platforms to maintain credibility and trust.
- Real-Time Optimization: Monitored campaign performance daily, optimizing placements, creative, and targeting to maximize CTR and drive sales.
Results
The campaign delivered exceptional outcomes, exceeding client expectations:
- Achieved a CTR 100% above the goal, demonstrating high audience engagement.
- Delivered a 20% lift in sales following the product launch.
- The lookalike audience and targeted display and mobile ads drove the majority of sales, validating the strategic approach.
Due to the campaign’s outstanding success, Xbox continues to partner with AUDIENCEX for future product launches, solidifying the relationship and showcasing the effectiveness of data-driven, targeted advertising.