CASE STUDY
Wisk
Driving Customer Growth and Building Brand Loyalty
164%
Over CTA Goal
3MM +
Impressions Generated
17%
Increase in site Traffic
Objective
Wisk, a leading cleaning brand, partnered with AUDIENCEX to expand its customer base and strengthen brand loyalty among consumers across the U.S. The campaign aimed to increase awareness and trust among competitors’ customers, encouraging them to switch to Wisk products.
Strategy
AUDIENCEX designed a highly targeted programmatic advertising campaign leveraging Wisk’s dynamic display and mobile creatives. The campaign focused on reaching 25–49-year-old consumers who had recently visited competitor or retailer websites to make laundry-related purchases. By combining offline and online behavioral data, the strategy ensured precise targeting and maximized engagement.
Tactics
- Behavioral Targeting: Identified and engaged users based on their recent online behavior, including visits to competitor and retailer websites.
- Audience Segmentation: Focused on 25–49-year-olds, a key demographic for Wisk, to ensure relevance and message alignment.
- Programmatic Precision: Utilized programmatic technology to deliver Wisk’s messaging at scale, ensuring efficient ad placements on relevant platforms.
- Competitor Targeting: Created specific messaging to address the pain points of competitor customers, emphasizing Wisk’s superior value and performance.
- Real-Time Optimization: Monitored campaign performance continuously, optimizing placements and creatives to drive better results throughout the campaign.
Results
The campaign delivered exceptional outcomes:
- Recognized as the #1 Nielsen Online Campaign Ratings (OCR) partner for reaching the target demographic of 25–49-year-olds.
- Achieved a CTR 164% over Wisk’s initial goal, demonstrating strong audience engagement and campaign effectiveness.
By combining advanced targeting strategies, dynamic creatives, and programmatic precision, AUDIENCEX successfully helped Wisk grow its customer base and enhance brand loyalty, positioning the brand as a trusted choice in the competitive cleaning market.
