Wisk, a leading cleaning brand partnered with AUDIENCEX to build its customer base and build brand loyalty amongst consumers across the U.S.
Goal
Using a mix of offline and online data and behavioral cues, Wisk’s campaign aimed to build awareness and to take customers away from its key competitors.
Strategy
Using Wisk’s already dynamic display and mobile creative, AUDIENCEX put together a programmatic advertising campaign targeted toward 25-49 year olds who visited competitor and retailer websites in the few months prior to campaign launch.
Results
This campaign made AUDIENCEX the #1 Nielson Online Campaign Ratings study partner on the target audience of 25-49 year-olds and hit a CTR that was 164% over Wisk’s initial goal.
