CASE STUDY

Wisk

Driving Customer Growth and Building Brand Loyalty

164%

Over CTA Goal

3MM +

Impressions Generated

17%

Increase in site Traffic
Client

Wisk

Vertical

Retail

Services

Programmatic Display

Objective

Wisk, a leading cleaning brand, partnered with AUDIENCEX to expand its customer base and strengthen brand loyalty among consumers across the U.S. The campaign aimed to increase awareness and trust among competitors’ customers, encouraging them to switch to Wisk products.

Strategy

AUDIENCEX designed a highly targeted programmatic advertising campaign leveraging Wisk’s dynamic display and mobile creatives. The campaign focused on reaching 25–49-year-old consumers who had recently visited competitor or retailer websites to make laundry-related purchases. By combining offline and online behavioral data, the strategy ensured precise targeting and maximized engagement.

Tactics

Results

The campaign delivered exceptional outcomes:
By combining advanced targeting strategies, dynamic creatives, and programmatic precision, AUDIENCEX successfully helped Wisk grow its customer base and enhance brand loyalty, positioning the brand as a trusted choice in the competitive cleaning market.