AUDIENCEX helped the US Army boost awareness of key enlistment initiatives by running a highly impactful CTV campaign.


Goal

The US Army’s goal was to increase awareness of the benefits of enlisting by highlighting its STEM career paths, scholarship opportunities, and overall health and wellness to young adults exhibiting an interest in these areas.


Strategy

To reach the intended audience and make a lasting impression, AUDIENCEX developed a CTV campaign, running highly impactful video ads wherein the campaign message would be seen by those who are interested in the army.


TACTICS

Through a highly creative display ads, the campaign targeted a demo of 17 to 24 year-old adults and achieved a high completion rate while staying within the client’s CPCV goals.


Results

The campaign successfully reached over 200,000 individuals within the target demographic, attaining a 98% video completion rate, and landing 3% below the established CPCV goal.

200K

Video Completions in 3 Months

98%

Video Completion Rate
(20% Over Benchmark)

3%

Under Budget for CPCV

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