CASE STUDY

US Army

200K

Video Completions in 3 Months

98%

Video Completion Rate (20% Over Benchmark)

3%

Under Budget for CPCV
Client

US Army

Vertical
Government and Non-Profit
Services
Programmatic Display and Video

Objective

The US Army partnered with AUDIENCEX to boost awareness of its key enlistment initiatives. The campaign aimed to highlight the benefits of enlisting, including STEM career opportunities, scholarship programs, and health and wellness advantages, targeting young adults aged 17-24 who showed interest in these areas.

Strategy

To create a lasting impact on the target audience, AUDIENCEX developed a connected TV (CTV) campaign featuring high-impact video ads. The campaign focused on delivering engaging and visually compelling messages that resonated with the interests and aspirations of the target demographic. By leveraging CTV’s ability to deliver non-skippable, high-quality video content, the campaign ensured maximum engagement and attention.

Tactics

Results

The campaign exceeded expectations, delivering impressive results:

By combining precision targeting, impactful creative, and strategic execution, AUDIENCEX helped the US Army drive meaningful awareness of its enlistment initiatives, inspiring young adults to explore the unique opportunities and benefits offered by military service.