UFC (the Ultimate Fighting Championship), the leading Mixed Martial Arts promotion company came to AUDIENCEX with a need to boost brand awareness and drive fight viewership through a highly targeted display campaign.


Goal

The UFC brand wanted to grow viewership for fights in in Texas and California markets.


Strategy

AUDIENCEX put together an awareness display and mobile campaign for UFC—with creative specific to the Texas and California markets it targeted.


Results

With an average CTR of 1.27% and a CPC of $0.34, these short, targeted campaigns attracted new potential customers to the UFC.

1.27%

Average CTR

$0.34

CPC

140K

Impressions

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