CASE STUDY
UFC
1.27%
Average CTR
$0.34
CPC
2:1
ROAS
Objective
The UFC partnered with AUDIENCEX to increase awareness and grow viewership for its fights in the Texas and California markets. The goal was to reach new audiences in these regions, driving engagement and building a larger fan base.
Strategy
AUDIENCEX developed a targeted awareness campaign leveraging display and mobile advertising channels. The campaign featured region-specific creative tailored to resonate with audiences in Texas and California, ensuring relevance and driving higher engagement. By focusing on these key markets, the campaign aimed to attract new viewers and broaden UFC’s reach.
Tactics
- Localized Creative: Developed custom ads tailored to the cultural and demographic nuances of Texas and California, maximizing regional appeal.
- Cross-Device Strategy: Delivered ads across mobile and desktop platforms to engage users on their preferred devices, ensuring seamless reach and accessibility.
- Behavioral Targeting: Identified and engaged audiences with demonstrated interest in combat sports and related activities to drive highly qualified traffic.
- Performance Monitoring: Continuously optimized campaign performance to maintain low cost-per-click (CPC) and maximize click-through rates (CTR).
- Short-Burst Campaigns: Executed focused, time-sensitive campaigns to generate buzz and urgency around upcoming fights, driving immediate interest and viewership.
Results
The campaign exceeded its goals, delivering exceptional results:
- Achieved a 200% increase in click-through rate (CTR), effectively doubling engagement compared to previous benchmarks.
- Maintained a highly efficient CPC of $0.34, driving significant value for the investment.
- Successfully attracted new potential customers to UFC events, expanding its audience base in key markets.
By combining targeted strategies, locally resonant creative, and data-driven optimization, AUDIENCEX helped UFC amplify awareness and grow its viewership in the competitive Texas and California markets.
