CASE STUDY

UCSD GPS

Revitalizing the Brand for the School of Global Policy and Strategy

4MM

Ad Impressions

1.4X Higher

CTR than benchmark

76

New Students Attributed to the Campaign
Client

UCSD GPS

Vertical

Education

Services
Programmatic Display, Search, Social, and Print

Objective

The University of California, San Diego (UCSD) partnered with AUDIENCEX to refresh the brand for its School of Global Policy and Strategy (GPS) to enhance its appeal and increase the total number of applications from prospective students. The goal was to conduct a global brand revitalization and develop an omnichannel marketing campaign to position the school as a leader in global policy education and attract a highly qualified applicant pool.

Strategy

AUDIENCEX executed a comprehensive brand audit and strategy review to identify key areas for improvement and develop a compelling new brand identity. Once the brand refresh was complete, AUDIENCEX designed and implemented a holistic, highly targeted campaign to drive awareness and applications. The campaign included:
This integrated approach ensured UCSD’s message reached its target audiences through multiple touchpoints, reinforcing brand identity and driving conversions.

Tactics

Results

The campaign achieved significant success in its first term:
By revitalizing UCSD’s School of Global Policy and Strategy brand and implementing an effective, data-driven marketing campaign, AUDIENCEX helped the school elevate its profile, enhance favorability, and attract top-tier students globally.