CASE STUDY
UCLA Anderson
132%
Increase in New Applicants
204%
Increase in CTR
33K
Post-View Site Visits
Client
UCLA Anderson School of Management
Vertical
Higher Education
Services
Programmatic Display
Objective
The University of California, Los Angeles partnered with AUDIENCEX to develop an awareness campaign for its Executive MBA program. The goal was to position UCLA as a top choice for professionals exploring similar programs on the West Coast, ultimately driving interest and increasing applications.
Strategy
Leveraging advanced data-driven strategies, AUDIENCEX implemented precision targeting to deliver campaign messaging to the ideal audience. By utilizing third-party data segments from industry-leading partners such as BlueKai and eXelate, the campaign focused on key demographics, including employment status, professional titles, and other critical parameters aligned with UCLA’s prospective applicants.
Tactics
To ensure maximum efficiency and minimize wasted impressions, AUDIENCEX applied additional data insights to identify and target high-potential candidates actively searching for MBA programs. Visitors to the campaign landing page were segmented based on engagement levels, enabling refined retargeting efforts through programmatic display advertising.
Results
The campaign delivered impressive results, achieving a 132% increase in new applicants. UCLA’s fresh messaging and creative resonated strongly with its target audience, driving success across digital channels. Encouraged by these outcomes, UCLA expanded its digital strategy to include additional channels for the following academic year.
