Ubisoft, a leading gaming company partnered with AUDIENCEX to create an awareness campaign for Shape Up, a new fitness game.


Goal

Ubisoft tasked AUDIENCEX with creating a campaign to drive sales of Shape Up, using a combination of retargeting and prospecting. Success for the initiative was to be measured on the degree to which the campaign could drive high CTRs within target audiences.


Strategy

AUDIENCEX deployed a range of tactics that included retargeting site visitors and prospecting with fitness enthusiasts and XBox One owners, both male and female. Semantic data, both contextual and behavioral, was utilized to build out the audience segments.


Results

The month long campaign showed strong CTRs that increased substantially through the span of the buy, driving significant traffic to purchase pages.

0.3%

CTR

2M

Impressions

Over 25%

Increase in site traffic

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Warner Bros.
Xbox

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