CASE STUDY
Ubisoft
0.3%
CTR
2MM
Ad Impressions
25% +
Increase in Site Traffic
Objective
Ubisoft, a global leader in gaming, partnered with AUDIENCEX to launch an awareness campaign for Shape Up, a fitness-focused game. The campaign aimed to drive sales by increasing engagement within targeted audiences, with success measured by click-through rates (CTR) and traffic to purchase pages.
Strategy
To achieve these objectives, AUDIENCEX deployed a multifaceted digital advertising campaign designed to engage fitness enthusiasts and Xbox owners. By leveraging both contextual and behavioral data, the campaign was optimized to reach high-intent audiences. Key components included:
- Retargeting: Re-engaging site visitors who had previously shown interest in Ubisoft or Shape Up.
- Audience Prospecting: Identifying and targeting fitness enthusiasts and Xbox owners to expand reach and drive interest in the game.
- Semantic Targeting: Utilizing contextual and behavioral data to refine audience segments, ensuring ads reached users most likely to engage and convert.
Tactics
- Data-Driven Audience Segmentation: Built precise audience profiles using semantic data, including browsing behaviors, content engagement, and purchase intent signals.
- Retargeting Campaigns: Reconnected with users who visited Ubisoft’s site but hadn’t yet purchased, keeping Shape Up top of mind.
- Platform-Specific Targeting: Focused on Xbox owners to maximize relevance and engagement for this platform-specific game.
- Performance Optimization: Continuously monitored and adjusted the campaign to optimize ad placements and audience targeting throughout the flight.
Results
The campaign demonstrated strong performance, delivering measurable results:
- Achieved significant increases in CTRs over the duration of the campaign, reflecting sustained audience engagement.
- Drove a 25% increase in traffic to purchase pages, directly contributing to increased sales for Shape Up.
By leveraging data-driven audience insights and a targeted approach, AUDIENCEX helped Ubisoft successfully raise awareness and drive conversions for Shape Up, solidifying its presence in the fitness gaming market.
