Leading telecom provider, T-Mobile partnered with AUDIENCEX to create a campaign that would ultimately help to save the the environment and save the company in printing and postage costs.


Goal

T-Mobile’s campaign goal was to target current customers who were still receiving paper statements, encouraging them to opt into paperless statements.


Strategy

By onboarding the CRM data, AUDIENCEX tapped into available programmatic display, email, and mobile inventory to deliver the message to T-Mobile subscribersoffer multiple touchpoints that would increase engagement.


Results

AUDIENCEX delivered over 10 million impressions to T-Mobile subscribers, driving thousands of visits to the mobile site. This resulted in a 31% increase in customers opting for online statements.

10M

Impressions

31%

Increase in Paperless
Statement Enrollments

3.5%

ROAS

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