CASE STUDY
Southern California Ford
3X
Increase in Website Activity
15MM +
Ad Impressions
0.3%
CTR
Objective
Ford partnered with AUDIENCEX to develop a targeted advertising campaign aimed at engaging in-market Spanish-speaking car buyers across San Diego, Southern California, and Northern California. The goal was to drive increased traffic to dealership websites and boost participation in weekend sales events.
Strategy
AUDIENCEX designed a comprehensive programmatic and video campaign leveraging Ford’s 30-second commercial spots. The campaign targeted Spanish-speaking audiences within major California DMAs, delivering tailored messaging across desktop, mobile, and tablet devices. This multi-channel approach ensured maximum reach and relevance for the target audience.
Tactics
- Audience Segmentation: Identified and targeted in-market Spanish-speaking car buyers within key California DMAs, including San Diego, Southern California, and Northern California.
- Multi-Device Reach: Optimized campaign delivery across desktop, mobile, and tablet devices to maximize reach and engagement across all user touchpoints.
- Event-Focused Targeting: Aligned campaign efforts with weekend sales events to capitalize on high-intent shopping periods, driving increased traffic to dealership websites during peak times.
- Video Integration: Leveraged video ads to create a dynamic and engaging experience, effectively communicating Ford’s brand message to the target audience.
Results
The campaign exceeded expectations, delivering impressive results:
- 3x increase in site activity across all participating dealership websites, driving significant engagement from the target audience.
- Successfully capitalized on weekend sales events, translating heightened site traffic into increased opportunities for conversions.
By combining precise targeting, culturally relevant creative, and strategic ad placement, AUDIENCEX effectively connected Ford with Spanish-speaking car buyers, driving measurable impact and elevating dealership performance across key markets.