CASE STUDY

Southern California Ford

3X

Increase in Website Activity

15MM +

Ad Impressions

0.3%

CTR

Client

Southern California Ford

Vertical

Auto

Services

Programmatic Display, Video

Objective

Ford partnered with AUDIENCEX to develop a targeted advertising campaign aimed at engaging in-market Spanish-speaking car buyers across San Diego, Southern California, and Northern California. The goal was to drive increased traffic to dealership websites and boost participation in weekend sales events.

Strategy

AUDIENCEX designed a comprehensive programmatic and video campaign leveraging Ford’s 30-second commercial spots. The campaign targeted Spanish-speaking audiences within major California DMAs, delivering tailored messaging across desktop, mobile, and tablet devices. This multi-channel approach ensured maximum reach and relevance for the target audience.

Tactics

Results

The campaign exceeded expectations, delivering impressive results:

By combining precise targeting, culturally relevant creative, and strategic ad placement, AUDIENCEX effectively connected Ford with Spanish-speaking car buyers, driving measurable impact and elevating dealership performance across key markets.