CASE STUDY

Sit-n-Sleep

Building Brand Loyalty Through a Full-Funnel Campaign

41%

Increase in CTR

28%

Decrease in CPA

21%

Increase in Signups
Client

Sit-n-Sleep

Vertical

Retail

Services
Programmatic Display and Video

Objective

Sit & Sleep, one of the largest regional mattress retailers in the United States, partnered with AUDIENCEX to design and execute a full-funnel campaign aimed at increasing brand awareness and loyalty. The primary goal was to drive VIP club sign-ups through targeted cross-channel promotions, engaging both existing and prospective customers to foster long-term brand loyalty.

Strategy

AUDIENCEX launched a seasonal video campaign to introduce the Sit & Sleep VIP club and encourage sign-ups. The campaign utilized a layered approach:
This strategic approach ensured the campaign reached high-intent audiences while nurturing engagement and conversions throughout the funnel.

Tactics

Results

The campaign delivered exceptional results, exceeding expectations:
By leveraging audience insights, tailored messaging, and a full-funnel strategy, AUDIENCEX successfully helped Sit & Sleep drive brand loyalty, increase customer engagement, and grow its prospective customer pool, positioning the VIP club for sustained success.