CASE STUDY

Sands Resorts

28%

Decrease in Cost Per Booking

8x

More Bookings Than the Top Competitor

100%

Increase in Site Activity
Client

Sands Resorts

Vertical

Travel

Services
Programmatic Display, Paid Social

Objective

Sands Resorts, a leading hotel brand, partnered with AUDIENCEX to boost brand awareness and increase bookings for its iconic Las Vegas property. The primary goal was to attract travelers to the Sands Resort Las Vegas website and drive bookings during historically slower months.

Strategy

To achieve these objectives, AUDIENCEX implemented a highly targeted advertising campaign aimed at travelers actively planning their next destination. The strategy included:

By leveraging data-driven targeting and creative optimization, the campaign effectively reached high-intent audiences most likely to convert.

Results

The campaign delivered remarkable outcomes:

Through a strategic blend of precision targeting and engaging creative, AUDIENCEX helped Sands Resorts achieve measurable success, driving significant ROI and positioning the brand as a go-to destination for travelers seeking the Las Vegas experience.