CASE STUDY
Sands Resorts
28%
Decrease in Cost Per Booking
8x
More Bookings Than the Top Competitor
100%
Increase in Site Activity
Objective
Sands Resorts, a leading hotel brand, partnered with AUDIENCEX to boost brand awareness and increase bookings for its iconic Las Vegas property. The primary goal was to attract travelers to the Sands Resort Las Vegas website and drive bookings during historically slower months.
Strategy
To achieve these objectives, AUDIENCEX implemented a highly targeted advertising campaign aimed at travelers actively planning their next destination. The strategy included:
- Behavioral Targeting: Engaging consumers who had recently researched travel destinations or made travel-related purchases.
- Omnichannel Activation: Deploying display ads and paid social campaigns on Facebook to guide potential guests to the Sands Resort website.
By leveraging data-driven targeting and creative optimization, the campaign effectively reached high-intent audiences most likely to convert.
Results
The campaign delivered remarkable outcomes:
- Reduced cost per booking by more than 28%, driving greater efficiency in acquisition costs.
- Achieved 8x more bookings than the brand’s top competitor, solidifying Sands Resort’s position as a preferred destination in the competitive Las Vegas market.
Through a strategic blend of precision targeting and engaging creative, AUDIENCEX helped Sands Resorts achieve measurable success, driving significant ROI and positioning the brand as a go-to destination for travelers seeking the Las Vegas experience.